JOHN HARNED
PROFESSIONAL SUMMARY
Dynamic marketing professional with broad experience and expertise in domestic and international web marketing, ecommerce, search engine optimization, project management, and marketing operations.(415) 516-3524 | john@johnharned.com
CORE STRENGTHS
- Organization—Ability to organize, schedule, and manage multiple complex projects simultaneously.
- Leadership—Good communicator who sets roles, responsibilities, and priorities for team to deliver programs on time and within budget.
- Problem solving—Skilled at evaluating needs, identifying challenges, locating resources, and devising solutions. Able to build internal and external strategic relationships to ensure success.
- Versatility—Able to deliver worldwide online campaigns in multiple languages utilizing flexibility and problem solving skills to meet unanticipated market requirements.
- Integrity – Proven ability to do what it takes to get the job done under extreme deadlines and limited resources
MAJOR ACHIEVEMENTS
- Web management—Managed worldwide launch of new EMC Insignia line of hardware and software products for small and medium businesses (SMBs). Developed corporate and partner sites in six languages. Maintained budgets for all web resources, web activities, and translations. Built and led a dynamic and effective team of front-end and back-end web developers.
- eCommerce—Developed and managed a PHP eCommerce engine that consistently generated 10% of EMC Insignia revenue. Optimized web traffic, lead generation, and product upgrades/cross sales to maximize revenue opportunities.
- Project management—Managed 19 successful major product launches during career at EMC that were on time and within budget. Streamlined packaging for Dantz Development that reduced production costs by 50 %.
- Product marketing—Provided oversight and management to key product marketing initiatives including packaging, inventory levels, SKU/BOMs, licensing, pricing, upgrade policies, revenue forecasting, and distribution notification.
TECHNOLOGIES
- Adobe Illustrator, InDesign, Photoshop, Acrobat; Macromedia Dreamweaver; Microsoft Office Suite, Project; Seibel and Great Plains Enterprise Business Solutions.
- HTML, CSS, as well as basic levels of XML, PHP, MySQL, Flash, SVN, and networking.
- Topica email marketing tools and Urchin Web Traffic Analytic Software.
PROFESSIONAL EXPERIENCE
2007-Present
VMware Inc., Palo Alto, CA
Group Manager, Interactive Programs and Web Marketing
Managing a team of web producers and consulting agencies who are responsible for VMware's on-line presence, including internet marketing initiatives, corporate websites, online advertising, product launches, online sales, email marketing and web-based promotions. Directly responsible for interactive applications that contribute to increased conversion rates, high quality leads and online sales, ensuring goals align to a lifecycle approach to web marketing and online selling. Maintain and distribute a working knowledge of website standards, usability testing, online marketing, SEO, SEM, Google search rankings, paid search, website reporting and analytics. Facilitate the development and implementation of new and emerging technologies. Work with the team to identify opportunities and make recommendations for improvements of the corporate website, including dynamic and personalized content, page layout, information architecture, and internet best practices. Collaborate with key contributors across the company, including field marketing, product marketing, sales operations, customer service, corporate marketing and ebusiness teams to ensure global alignment.
2004–2007
EMC Corporation, Walnut Creek, CA
Worldwide Marketing Manager for EMC Insignia product line
Developed and maintained an effective worldwide web presence and eBusiness strategy for a new line of hardware and software products focused on SMBs. Responsible for managing web development group, consultants, outside agencies, and content owners to achieve web objectives. Delivered aggressive eCommerce promotions and lead generation campaigns that drove traffic to the web site. Developed strategies to boost search engine optimization and attract additional unique site visitors. Coordinated all marketing-related activities for launch of EMC Insignia product line, clearly communicating tasks, issues, and ROI results. Acquired and maintained a high level of understanding with regard to products/operations to ensure accurate content, successful integration of eCommerce engine with backend systems. Worked closely with product marketing team to deliver packaging, SKUs, BOMs, licensing, pricing, upgrade policies, revenue forecasting, and distribution notifications.
1999-2004
Dantz Development Corporation (Acquired by EMC in October of 2004)
2004: Marketing Programs Manager
Promoted to Programs Manager within one year with additional responsibilities. New areas of focus included product distribution, marketing promotions, and eCommerce. Leveraged web site resources to optimize backend development, and front end usability improvements. Consistently contributed 10% to Retrospect revenue through the administration and management of the online store. Negotiated a new worldwide eCommerce contract for an overall savings of 10% on every sale and better worldwide service. Created pricing waterfall model that is now used as a guideline to determine product pricing and upgrade policies.
2003 – 2004: Project Manager
Maintained product launch dashboard to track key deliverables across the company that ensured flawless execution on all major launches. Managed simultaneous launches in four major geographies and in six languages. Strengthened OEM partner relationships for successful device support and marketing programs. Owned licensing, SKU/BOM production and product forecasting for full, upgrade, trial, and NFR products. Trained customer service department on upgrade programs and launch related activities. Conducted competitive market research.
1999 – 2003: Product Marketing Assistant/Project Coordinator
Assisted OEM and Product Marketing groups on their go-to-market strategies. Administered OEM device support including OEM database management. In addition, identified and tracked key product marketing program deliverables including web content, collateral, and partner data. Staffed trade show booth and provided network support for workstations. Delivered market research data for rebate programs, spiffs, and competitive pricing.
1996 – 1999
SFSU Foundation, San Francisco, CA
Human Resources Personnel Assistant
Managed human resources department for students participating in SFSU Foundation programs. Processed student payroll and managed other issues relating to job satisfaction and disciplinary actions. Improved administrative processes by implementing a new electronic filing system for greater accuracy and error control.
EDUCATION
May 1999
B.A. American Studies, San Francisco State University, San Francisco, CA
ASSOCIATIONS
2005 – Present
Walnut Creek Clay Arts Guild – Volunteer Web Master